Everything
that is read, seen, or heard about an artist is for the purposes
of marketing. Careful consideration is given as to how all elements
should work together to establish or cement the brand identity
of the artist. Everything produced is measured against the guidelines
established with the artist regarding brand identity. It
is all about the hook and what the viewer/listener should have
stuck in their mind when they walk away.
Creating media without regard to brand identity and marketing
is easily seen illustrated by many videos seen on television.
A band of screaming youth jumps around a warehouse; maybe
a few artsy shots are thrown in. After the video is done playing
nothing memorable is cemented in the memory of the viewer
about the song, the artist, or the video. Even, well-produced
videos can be guilty of this offense. Was
it worth the money to produce the video without a hook?
Many artists only get one shot; that being the case, is
it wise to allow anything to be left to chance? When a promotional
package hits the desk of a radio program director, venue booking
office, or record label it should rise to the top of the stack
and stand out; making the best of that one opportunity. The
work that Green Cheese Media Group produces has a history
of rising to the top, providing optimum opportunity for the
artist to make an impression. We provide
the hook.
The promotional media packages produced for artists are
unique. The structure of the content and the approach used
departs from the standard EPKs (electronic press kits) created
for most artists. Proven marketing techniques that have a
history of success are used to generate a higher than normal
rate of response.
