Sending the Correct Message

Ultimately, the goal is to send the appropriate message to the appropriate audience. Basically, it is the same message, but communicated differently to fans, radio, labels, venues, etc. All of it is about establishing and maintaining the artists' brand identity or image.

We work with the artist to develop or refine a unique “hook” that will differentiate them from other artists. These are usually obvious, unique features of the band. It is the same idea as the hook in a song. It is the “image” that fans/labels/etc. will walk away with and remember. Think about many of the artists that are out there now, aside from the music, what is memorable about them? U2. Green Day, newsboys, AFI. The “brand image” is what is remembered along with their music.

Simply, the artist should be seen and heard and it should be assumed the artist is a national act. It becomes a no-brainer for a label to know an artist could be sold. The artist is less of an unknown commodity and becomes a lower risk. The artist becomes a pre-packaged product that can be put on the shelf. Rather cold, but this is business.

A Testimonial: "Everything you guys (Green Cheese) are saying about (artist name removed), the entire message is what I expect to see done for a national artist." Brian Jennings, Clear Channel

Disclaimer: The music was written and produced by some of the leading industry people. What the artist did not have is a branded image. The testimonial is the image and message Green Cheese Media Group created for the artist.

< BACK | NEXT >